Having started school in September 2014, my five-year-old son has almost completed his first academic year at primary school. Already there are signs he could become a copywriter.

Over the last nine months I’ve watched my boy grow and develop, noticing more and more just how intelligent he is, certainly way beyond my intelligence levels as a five-year-old.

School has been an enjoyable experience for him, reflected in his end of year school report. However, it’s one particular area of his development that has me bursting with pride, his literacy.

School report

Reading his school report, the teacher had this to say: “Jake reads non-fiction books with understanding, he is confident and inquisitive and this shows in his learning. Jake has got good sight vocabulary and is able to use many strategies when working out unfamiliar sounds while reading.

He reads with accuracy and fluency, understanding all his set 1 and set 2 sounds and uses them confidently in reading and writing. He’s learning his set 3 sounds and understands that some sounds have more than one spelling pattern. Jake works extremely hard during writing lessons and he is being encouraged to write more about the topic under discussion.

He is beginning to write longer sentences by using connectives to join two smaller sentences and uses punctuation confidently and he is able to read back his writing and make amendments when necessary.

He is able to write for different purposes and has practiced writing lists, stories, instructions, labels and captions. Well done, Jake!”

Hallmarks of a copywriter

It’s the last two paragraphs that caught my attention – ‘reading his writing back and making amendments’ and ‘he is able to write for different purposes,’ – signs that he has the tools to follow in his father’s footsteps and become a copywriter.

I guess I shouldn’t be surprised; the signs were there when he won a ‘Star Writer’ certificate in January of this year for a story about Little Red Riding Hood.


‘If I ever needed a sign that my son could be a copywriter, this was it.’

Fatherly influence

As Jake’s father, I often worry that I’m not ‘getting to know my son’ because much of parenting puts the emphasis on ‘raising a child’, not getting to know them. I was concerned that all the hours I’d spent reading with him and practicing his writing were not actually things he wanted to do or even enjoyed.

However, since Jake has started school I’ve come to realise that I am getting to know my son, I’m not just raising him. His school report really spoke to me as a father and has helped me to understand him more. He’s extremely sensitive, kind and compassionate and these characteristics are evident in his writing.

The fact that he can apply his writing to different purposes demonstrates a skill any seasoned copywriter should have. It’s not for me to say that Jake will go on to pursue a career as a copywriter, but I do know that he loves to write. He loves to express himself by writing his thoughts and feelings down.

This is not another ‘parent proud of their child blog’, although I am proud of Jake. This is more a recognition that fatherly influence plays an important part in shaping a child. Jake’s experiences at school have actually opened my eyes to him as a person, someone I can get to know and not just raise, hoping he turns out for the best.

Just when I thought I had to be the one who teaches Jake everything, I have suddenly realised that he teaches me so much more.