You might be operating with a remote workforce at the moment because of the coronavirus pandemic. Perhaps it has changed your perspective on remote working, which is why I wanted to share with you the idea of hiring a remote copywriter to help you with your content creation during and after COVID-19.
Creating content is necessary for the success of your business… even more so in these challenging times. Right now, content is the currency of connection with your customers.
Recruiting a remote copywriter could be a master stroke for your business, especially if you don’t have an in-house copywriter or content marketing team.
It’s important for your customers to see what you have to say in these strange times. They’re looking to your business for hope and reassurance, which makes your content valuable to them.
If you need help saying what you need to say, a remote copywriter is the solution, even if the idea of working with one is outside your comfort zone.
Keep Creating Content
The key message I want you to take away from this resource is not ‘hire a remote copywriter, it’s ‘keep creating content’. But, Write House is available to help you if you don’t know what to say or how to distribute your content effectively.
If you decide to go it alone that’s ok, just be careful with the content you create. Make sure it’s sensitive to the times and actually gives your customers something of value.
Should you choose to hire the services of a remote copywriter, here’s what Write House can do for you.
#1 – Give You Flexibility
Write House can offer you full or part-time services depending on the needs of your business. Plus, we can offer affordable rates on an hourly, per day or per project basis. We can also offer discounts on project bundles or bulk work.
If you’re a small business, you can hire Write House for a one-time project or on a part-time basis in order to balance your budget and content requirements.
#2 – More Cost-Effective Than In-House Copywriters
Hiring an in-house copywriter comes with paying an annual salary, paying into a pension, sick pay and any perks you have to offer to make your copywriting role more appealing than the next copywriting job.
Write House operates on a self-employed basis, which means you don’t have to pay into a pension fund, you’re not responsible for sick pay and you don’t have to offer us free gym membership – though perks are welcome J
The great thing about hiring Write House is the budgetary flexibility we give you. You can pay us on a fixed fee, per project basis, by the hour (you choose how many) and by the day (again, you choose how many).
Hiring a copywriter on a salary basis ties you into a recurring monthly cost. For example, the average salary of a senior copywriter in London is £50,046 per year, according to job site glassdoor.co.uk – that’s £4,171 a month or £962 per week.
Going remote means you can hire a copywriter in any location, which will help you to cut costs even further. For example, Write House is based in Wolverhampton in the West Midlands, UK. Compared to rates for remote copywriters in major cities such as London and New York, our fees are far more competitive and affordable.
#3 – Save You Time
The need for your business, whether B2B or B2C, to create content is inescapable. However, creating content of value to your customers takes time, which as a business owner, you most likely don’t have.
The writing process will take you away from other tasks. Hiring a professional, remote content writer will release you from the burden of trying to create high-quality content under time pressures, freeing you up to focus on projects that require the business owner’s attention.
#4 – Greater Diversity
Hiring an in-house copywriter tends to limit you to a pool of talent within your immediate geographic location.
For instance, whether you’re a London-based business or a Fortune 500 company in Silicon Valley, you will most-likely be limited to copywriters located within commuting distance of your headquarters.
Choosing remote gives you access to a world of copywriting talent.
Remote copywriters also tend to have a much more varied portfolio of work, a diverse range of writing styles and skills with different types of content. An in-house copywriter might specialise in web copy or blogs, but what if you need a technical writer to write product manuals? A remote writer can add variation to your content creation.
If you’re limited to an in-house copywriter within your immediate geographic location, you’re content will most likely be limited to one market.
If you’re a non-UK company looking to expand into the UK market, for example, doesn’t it make sense to work with a native writer who creates content in British English and understands the type of content that UK audiences consume?
#5 – Content Creation and More
Most remote copywriters offer more than content creation services. Many specialise in SEO and digital marketing, too. This is true for Write House. We help optimise websites, blog posts and social media content for increased organic visibility in search engines, which will help your business and your content get found.
Plus, remote copywriters tend to be familiar with a range of content management systems. Write House has worked on websites hosted on WordPress, Wix and Squarespace. Not only can we create your content, we can upload and optimise it, too.
We can source relevant images, create infographics, eye-catching presentations and more, giving your business an entire spectrum of content choices and ways to connect with your audience during COVID-19.