Why ‘basically’ at the beginning of a sentence should be outlawed
As a copywriter, I’m a lover of the English language, but there are some things I cannot abide. Using basically to start a conversation or a sentence is one of those things.
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My 5-year-old son, the copywriter
Having started school in September 2014, my five-year-old son has almost completed his first academic year at primary school. Already there are signs he could become a copywriter.
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Copywriting Is Dead…What A Load Of Twaddle – Stop Peddling This Drivel
What utter claptrap!!!
I am at my wits end with people who tout this nonsense and trust me, it’s worse when it comes from other professional copywriters.
The irony is a full blown article is written to emphasise the point that copywriting is dead. How does that work? Make a bold sweeping statement, then follow it up […]
Copywriting Tip: Best Ways to Get a Copywriting Gig – Part One
Starting out as a copywriter? Then you will want to know how to land your first copywriting gig, right? Well, here’s a great copywriting tip for you, don’t look to the freelance sites. In part one – copywriting gigs on your doorstep & don’t do free samples.
I’m sorry to say, a lot of freelance job […]
What’s Wrong with Copywriters’ Blogs? A Client’s Analysis
“Your blog is all wrong.” That was the comment made by a very loyal client, & friend of mine, just recently. I must admit, it did catch me off guard.
“Why? What’s wrong with it?” I asked.
“Dan, don’t get me wrong it’s not written badly, but it doesn’t help me – your client.”
Revelation
I suddenly understood […]