Copywriters | How to Show Your Value to Potential Clients – Part One

Copywriters are often faced with clients who get cold feet just prior to starting a project. Why does this happen?

In part one of this series, we start with the dirty ‘c’ word – cost.  For what it’s worth, here’s my two cents for demonstrating just how valuable you are to your clients when it comes to cost.

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By |February 1st, 2016|Uncategorized|0 Comments

Copywriters can’t sell

Niceties first! Happy 2016, but I’d like to take you back to a situation I faced just before Christmas 2015 when attending an interview for a copywriting gig. It taught me a lesson about how some clients perceive copywriters. Here goes…

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By |January 11th, 2016|Uncategorized|1 Comment

Are you equipping the next generation?

‘Humanity survives on one generation’s ability to pass on their knowledge and skills to the next generation’ .
A statement, in my opinion, which can be applied across all walks of life, whether it is parents inputting into their kids, a longstanding employee imparting to a new recruit or a business leader handing over […]

By |September 9th, 2015|Uncategorized|1 Comment

What’s Wrong with Copywriters’ Blogs? A Client’s Analysis

“Your blog is all wrong.” That was the comment made by a very loyal client, & friend of mine, just recently. I must admit, it did catch me off guard.

“Why? What’s wrong with it?” I asked.

“Dan, don’t get me wrong it’s not written badly, but it doesn’t help me – your client.”
Revelation
I suddenly understood […]

By |March 9th, 2015|Uncategorized|0 Comments