The #1 reason why your company blog is failing [hint: it’s not your content]

Look, every company blog is set up with good intentions. In the beginning, blog posting is like a new relationship, you enjoy spending time on your blog, crafting posts to drive traffic to your website and generate new leads. However, once the honeymoon period wears off, the company blog is approached like a New Year’s [...]

By |2016-05-20T13:28:26+00:00May 23rd, 2016|Uncategorized|0 Comments

Copywriters can’t sell

Niceties first! Happy 2016, but I’d like to take you back to a situation I faced just before Christmas 2015 when attending an interview for a copywriting gig. It taught me a lesson about how some clients perceive copywriters. Here goes… […]

By |2016-01-14T18:54:58+00:00January 11th, 2016|Uncategorized|1 Comment
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