The #1 reason why your company blog is failing [hint: it’s not your content]

Look, every company blog is set up with good intentions. In the beginning, blog posting is like a new relationship, you enjoy spending time on your blog, crafting posts to drive traffic to your website and generate new leads.

However, once the honeymoon period wears off, the company blog is approached like a New Year’s resolution. […]

By |May 23rd, 2016|Uncategorized|0 Comments

Copywriters | How to Show Your Value to Potential Clients – Part One

Copywriters are often faced with clients who get cold feet just prior to starting a project. Why does this happen?

In part one of this series, we start with the dirty ‘c’ word – cost.  For what it’s worth, here’s my two cents for demonstrating just how valuable you are to your clients when it comes to cost.

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By |February 1st, 2016|Uncategorized|0 Comments

Blog off will you…

You understand blogging is important for your business. You’re sick and tired of being told it’s important though, right?

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By |October 6th, 2015|Uncategorized|0 Comments

Are you equipping the next generation?

‘Humanity survives on one generation’s ability to pass on their knowledge and skills to the next generation’ .
A statement, in my opinion, which can be applied across all walks of life, whether it is parents inputting into their kids, a longstanding employee imparting to a new recruit or a business leader handing over […]

By |September 9th, 2015|Uncategorized|1 Comment

My 5-year-old son, the copywriter

Having started school in September 2014, my five-year-old son has almost completed his first academic year at primary school. Already there are signs he could become a copywriter.

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By |July 6th, 2015|Uncategorized|0 Comments

What’s Wrong with Copywriters’ Blogs? A Client’s Analysis

“Your blog is all wrong.” That was the comment made by a very loyal client, & friend of mine, just recently. I must admit, it did catch me off guard.

“Why? What’s wrong with it?” I asked.

“Dan, don’t get me wrong it’s not written badly, but it doesn’t help me – your client.”
Revelation
I suddenly understood […]

By |March 9th, 2015|Uncategorized|0 Comments