Why ‘basically’ at the beginning of a sentence should be outlawed

As a copywriter, I’m a lover of the English language, but there are some things I cannot abide. Using basically to start a conversation or a sentence is one of those things.


By |August 12th, 2015|Uncategorized|2 Comments

My 5-year-old son, the copywriter

Having started school in September 2014, my five-year-old son has almost completed his first academic year at primary school. Already there are signs he could become a copywriter.


By |July 6th, 2015|Uncategorized|0 Comments

Copywriting Is Dead…What A Load Of Twaddle – Stop Peddling This Drivel

What utter claptrap!!!

I am at my wits end with people who tout this nonsense and trust me, it’s worse when it comes from other professional copywriters.

The irony is a full blown article is written to emphasise the point that copywriting is dead. How does that work? Make a bold sweeping statement, then follow it up […]

By |April 20th, 2015|Uncategorized|6 Comments

Copywriting Tip: Best Ways to Get a Copywriting Gig – Part One

Starting out as a copywriter? Then you will want to know how to land your first copywriting gig, right? Well, here’s a great copywriting tip for you, don’t look to the freelance sites. In part one – copywriting gigs on your doorstep & don’t do free samples.

I’m sorry to say, a lot of freelance job […]

By |April 20th, 2015|Uncategorized|1 Comment

What’s Wrong with Copywriters’ Blogs? A Client’s Analysis

“Your blog is all wrong.” That was the comment made by a very loyal client, & friend of mine, just recently. I must admit, it did catch me off guard.

“Why? What’s wrong with it?” I asked.

“Dan, don’t get me wrong it’s not written badly, but it doesn’t help me – your client.”
I suddenly understood […]

By |March 9th, 2015|Uncategorized|0 Comments