Communicating Correct Information About Coronavirus

Communicating the correct information as part of your company's coronavirus content marketing strategy is hugely important to your reputation. With fear mongering comes misinformation. If your content marketing includes tips on preventing the spread of COVID-19, use the information in this infographic issued by the World Health Organization.

By |2020-05-04T16:46:48+00:00May 4th, 2020|Coronavirus|0 Comments

The #1 reason why your company blog is failing [hint: it’s not your content]

Look, every company blog is set up with good intentions. In the beginning, blog posting is like a new relationship, you enjoy spending time on your blog, crafting posts to drive traffic to your website and generate new leads. However, once the honeymoon period wears off, the company blog is approached like a New Year’s [...]

By |2016-05-20T13:28:26+00:00May 23rd, 2016|Uncategorized|0 Comments

Copywriters can’t sell

Niceties first! Happy 2016, but I’d like to take you back to a situation I faced just before Christmas 2015 when attending an interview for a copywriting gig. It taught me a lesson about how some clients perceive copywriters. Here goes… […]

By |2016-01-14T18:54:58+00:00January 11th, 2016|Uncategorized|1 Comment

Are you equipping the next generation?

‘Humanity survives on one generation’s ability to pass on their knowledge and skills to the next generation’ [Daniel Waldron, 2015]. A statement, in my opinion, which can be applied across all walks of life, whether it is parents inputting into their kids, a longstanding employee imparting to a new recruit or a business leader handing [...]

By |2015-09-11T10:32:07+00:00September 9th, 2015|Uncategorized|1 Comment
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